Are you dreaming of the day that you will finally be able to quit your full-time job to become a full-time entrepreneur? If so, the two-hour method is exactly what you are looking for. The two-hour method was created by entrepreneur, Kia McClain, as a way to transition out of corporate America into a full-time entrepreneur. So what is the two-hour method?
The two-hour method to full-time entrepreneurship is a system based on creating momentum via taking organized action in your business for two hours a day. This system works whether you are already a full-time entrepreneur and you want to reach a new goal, or if you are working a full-time or part-time job, and you want to become an entrepreneur full-time.
By breaking down the end goal, becoming a full-time entrepreneur, into small actionable steps, one can achieve great success and transition into a full-time entrepreneur role without overworking themselves or working in ineffective bursts of random activity. This brings us to step one:
1. Analyze Your Talents To Determine What You Need to Learn
One of the vital mistakes that people make when pursuing entrepreneurship is that they do not research the industry they want to enter, nor do they analyze what it takes to succeed. It is very important to determine before you jump neck deep into a business that you have the skill level and talent required to be successful.
While you may have a great idea or talent, you need to find your niche and what makes you different from the competition. Additionally, you should research what successful businesses are doing in your industry as well. This will establish your learning curve for what it takes to succeed in your industry. Topics that you will need to learn about may include technology, industry tools and/or processes, customer expectations, customer complaints, and more. This research can easily be accomplished in two hours each day using resources like Google search and Facebook reviews.
TIP: Don’t pressure yourself to complete your two-hours per day in one sitting. Use a timer and break your research up into bite-sized chunks, by doing this you will become an expert at note taking and deciding what is relevant information, and what is not. To give you an example of what this schedule might look like here is a sample schedule:
30 minutes before or after breakfast, 30 minutes while you eat lunch, 30 minutes when you wake up in the morning, 30 minutes before you go to bed at night, 30 minutes during your work break
2. Create an Action Plan Based on Your Research
Now that you have done your diligence in researching your industry, it is time to strategically use the information you discovered. Your first duty is to set time aside in your schedule to learn about topics you are not familiar with in regards to your industry. The Internet is a library of knowledge. Use your two-hour time frame to learn everything you need to know. Once you are up to speed on these topics then you can start writing a plan with actionable goals.
Topics to Include in Your Action Plan:
- What problem are you solving with your business?
- What niche can you create based on popular consumer complaints or unaddressed problems in your industry?
- What technologies can you use to automate repetitive duties and portions of your business?
- How can you innovate processes and procedures in your industry?
- How can you strategically use your expertise to improve your industry?
- What topic/topics are you the most passionate about in your industry?
TIP: Once you determine the answer to these questions, it is important to tie what you are passionate about into each one of the answers. This will create an authentic connection between yourself and your business model. The lack of authenticity in the services and/or products you offer is an automatic turnoff for consumers. They can sense if you are simply out to make money, or if you truly want to make a difference.
3. Create a Goal Oriented Plan for Getting Started
Once you have created your business model, it is time to take the steps needed to begin implementing this model. It is time to create your “to-do list” with chores such as purchasing a domain name, choosing a service for your website, creating your social media pages, registering your business, etc. As you complete each of these tasks cross them off your list for basic setup. Next, you will want to focus on actionable goals after you have completed your basic setup tasks.
This will include strategies for advertising your business. creating your products, and more. This is when you will want to start setting bigger blocks of time aside in order to achieve your goals. Something as simple as one hour in the morning and one hour in the evening is a pressure-free way to space out your timing. You can use the morning to check email and complete quick and easy housekeeping tasks while using the afternoon or evening to implement new strategies or work with clients.
TIP: An easy goal is reaching out to at least one new potential client per week. You can join freelancer sites like LinkedIn Profinders to get a head start on generating interest for your services, or other community-based groups like Etsy for products.
Please note these are copyrighted excerpts from Kia McClain’s e-book, The Two-Hour Entrepreneur. This e-book will be released here on the site. You do not have permission to use any of this content outside of sharing the entire blog post. The exercises described in this blog post are found in the book along with worksheets and guidance to help you complete each task. Sign up below to be added to our pre-order list.